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I love clothes.
I love the new and transitory right the way through to the one-off fashion classic. Nothing can compete with finding a fantastic dress or pair of shoes from an unusual or untapped source, finding something unique and individual. Sometimes tends come along which don’t suit my body type (I will never plumb the depths of harem pants) but I don’t hate them or deplore others for wearing them: they just know what suits them.
Yuck boots
There is one exception: the Ugg.
When Ugg boots first appeared on the high street (and in all of those Going Up columns in magazines) my inner monologue said, “Yeah yeah, I give them two months before they become fashion pariahs.” To me they looked like part of the pastry outfit from a book I’d read as a child called “In the Night Kitchen”. Even the name sounded wrong – ugly, yucky, uggy.
Ugg boots in their original Pastry style
I saw a few people wearing them, and then a few more. It seemed as if they had successfully made the leap from fashion editors column to the average teenage girl. “Why,” I thought with a flair of my nostrils, “would anyone want to look as though they had the ankles of an obese pregnant woman who had just got off a long-haul flight?” It was beyond me.
Soon demand was outstripping supply by a mile and stockists were finding themselves sold out. “Well,” I thought with a smug shake of my head, “If they all want pastry-crust shoes that is their look out.”
The smugness was to slide off my face like a fat kid on a greasy pole.
Over ten years since they first exploded onto the UK high street and the Ugg’s fleecy spongiform claws are still firmly entrenched in the psyche of wannabe starlets and stage school girls. People are even now taking the ‘boot’ part seriously and wearing what is essentially a giant foot sponge instead of hiking boots or wellies.
Shit boots
The last time I went to Glastonbury the number of young women wearing the mud-caked Ugg was tremendous. Did these silly women not realise they were walking around with giant liquid-poo sponges on their pegs? I am sure we will be seeing signs of a trench foot epidemic amongst young women up and down the UK.
A colleague of mine, who hails from Australia, thought the same thing, “But they are slippers; no one wears them out back home” he said, bemused by the trend. Yes people, that Sunday-night slipper-dash to the corner shop has evolved.
Face obscured to protect the silly
The final straw came last week when I saw the news that Jimmy Choo had collaborated with Ugg boots on a special collection. Seriously? Is this not a complete mockery of sense and reason? The campaign features a biker giving the camera a look that says, “Chase me if you think you can keep up.”To paraphrase Kirsty MacColl, In those shoes? I don’t think so.